The New Italian Summer: Why Umbria & Not the Amalfi Coast
Why Umbria Is Italy’s Best-Kept Summer Secret
Infinity views over rolling Umbrian hills, where Tuscany begins — La Villa’s private pool
For years, the Amalfi Coast has been the glittering icon of Italian summer — think pastel-hued cliff towns, Aperol spritz by the sea, and yacht-lined harbours. But in 2025, the conversation is shifting.
Today’s most discerning travellers are looking beyond the crowded coasts — towards Italy’s quiet heart, Umbria.
Nestled between Tuscany and Rome, Umbria has long been Italy’s hidden gem. Now, it’s emerging as the ultimate destination for those who value authenticity, space, and understated luxury.
Find out more about what awaits you at our LA VILLA during summer time.
Here’s why Umbria is becoming the new benchmark for Italian summer escapes:
The Amalfi Coast may offer dramatic views, but it also comes with packed beaches, inflated prices, and little room for privacy. In contrast, Umbria remains untouched by mass tourism, making it ideal for travellers craving connection — to nature, culture, and themselves.
Space to Breathe: Rolling green hills, ancient olive groves, vineyards, and medieval towns — all without the crowds.
True Italian Life: Wander the cobbled streets of Spello, Montefalco, Assisi, or Bevagna — where local life continues at a gentle, authentic pace.
A Culinary Haven: Umbria is renowned for its earthy truffles, rich wines, organic farms, and slow food traditions that rival Tuscany — with fewer tourists.
Quiet Luxury at Its Finest: Forget flashy resorts — here, luxury is intimate: private villas, thoughtful design, curated experiences, and complete privacy.
The Rise of Slow Travel
In a world dominated by fast trends and overexposed hotspots, the true privilege now is space, time, and authenticity.
Slow Travel, the trend reshaping travel industry, is at the core of Umbria’s appeal. Understated elegance, heritage architecture, and personalised service replace the noise of mass tourism.
Our LA VILLA is surrounded by our own vineyards.
La Villa by Only Summer — Where Umbria & Tuscany Meet
At Only Summer, we curate private homes for those who want space, beauty, and elevated simplicity. Our most exclusive address, La Villa, sits in a location that offers the best of both worlds:
On the Border of Tuscany & Umbria: Perched perfectly between two of Italy’s most iconic regions, La Villa grants effortless access to both — enjoy the culture of Umbria and the vineyards of Tuscany in one unforgettable stay.
Architectural Heritage Meets Modern Design: This restored stone farmhouse blends rustic charm with contemporary interiors, creating a warm, stylish retreat.
Complete Privacy, Timeless Views: Surrounded by olive groves and rolling hills, La Villa offers uninterrupted tranquillity — perfect for recharging.
Tailored Experiences: Private chef dinners, yoga under ancient oaks, artisan-led tours — every detail curated to your rhythm.
At La Villa, summer unfolds slowly: easy mornings by the pool, afternoon explorations of hilltop towns, evenings under endless Umbrian skies with a glass of wine in your hand from Villa Bucher Winery.
At LA VILLA - we curate exclusive experiences for those who want space, beauty, and elevated simplicity.
Why Umbria and La Villa Are the Summer 2025 Insider Choice
✔ Space, privacy, and timeless landscapes
✔ Authentic Italian culture away from the crowds
✔ Seamless access to both Tuscany and Umbria’s highlights
✔ A sanctuary for slow living, creativity, and connection
The new Italian summer isn’t only about being seen — it’s about privacy, in a place that feels entirely yours.
It begins on the hills where Tuscany and Umbria meet.
Ready to experience the quiet side of Italy with Only Summer? Discover La Villa — where every summer moment is yours to savour.
